The distinction between the sale of artworks and art in its purest form is the context of this project.
Ryder Ripps contacted me to acquire,to accompany the release of the new album of Kanye West.I told him I'd give it for free. (But...).
The relationship between art and being a Creative Director is the challenge of this project.Because that's the way Ryder but also Kanye.Both very involved in the reflection of creation and digital rhetoric.
The link between Marcel Duchamps and album art is not so far than that. Marcel has created a work from an object of everyday use: a urinal.People thought it was a joke but this ready-made has become a work with a financial value, currently on display in a museum.It is at this time accurate as the junction is created.

Marcel Duchamps - Fountain (1917)

The dematerialization of the album cover is the prediction of a new medium.Digital, fast and powerful.

If the dematerialization is intangible, it is visible.As the Act of giving something for free. As the work of Marcel Duchamps, this gift can become a financial support by one who receives.The Graphics Interchange Format is the topic of this discussion.A gif is a piece, which has no financial value and is never credited.Yet it is often viral, brings joy and created discussions.
When I respond to Ryder that Kanye is our master.My mind is its intellectual mechanics.He is an artist but monetizes his thoughts. His shoes are considered to be works that one wears on his feed instagram for our turn.Have a value compared to the eyes of others.
This praise of the perfect social life is the new DNA of our society.A virtual identity card. Ryder & Kanye uses this tool, denounces.But also, they are his allies when they post products but also screenshots of their personal conversation.
It is from this curious paradox that surrealism and Arte Povera combine in the form of a GIF. An abstract disk sleeve, digital with a key.This is a free URL that is inside the GIF. The url and the gif are intimately linked by an artistic concept but also in a numerical way. One leads to the other and vice versa. This is a Interactive and Multimedia Artwork. As an artist, finality requires giving value to this digital work.
What is definition of Art ? 
The term “art” is related to the Latin word “ars” meaning, art, skill, or craft. The first known use of the word comes from 13th-century manuscripts. However, the word art and its many variants (artem, eart, etc.) have probably existed since the founding of Rome.

Nobody will be able to buy the URL, since I made a promise to Ryder. Kanye will have to buy this digital artwork to unlock the transfer of the URL. It will also be the first most expansive GIF in the history of the internet. Or not>
Price: 231.118 $. 
This amount will be fully donated to the school or to the charity for children, of his choice based in Chicago.
November 23, 2018. Day of black friday. 
December 13, 2018
The URL belongs to Kanye West.
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